Tuesday, July 15, 2008
A Tree Through the Seasons
The images below show, in order, the front, inside, and back of a wedding invitation. The clients, who are dear friends and avid gardeners, requested that the invitation depict an apple tree in various stages of the year. I designed the invitation with an unorthodox construction that provided the recipient with a novel and unrepeatable opening experience. Upon arrival, the invitation was sealed and bore no words. A string had been embedded discreetly in the front page with a tab instructing the recipient to pull it. As the string was pulled, it tore the paper, creating a door that revealed the inner portion of the invitation and transformed winter into summer. (In this version names and personal information have been purged) The client was very happy, and the invitations created a quite a stir among their friends.
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3 comments:
This is an amazing wedding invitation, Michael, even if I don't fully understand what you describe - in terms of how the card was constructed and how the action of the string revealed each of the three images. If you could explain it in more detail, I'd be obliged.
In any case, you excel at this sort of thing. If you weren't so "artistically pure," I'd think there might be a pretty penny to be had.
I'm about as pure as the East River. I think what you mean is "...if you had a lick of business sense in you..."
I'll post an actual photo of the card to clarify, but I'll try to explain a bit better. Upon arrival, the card resembled a postcard (albeit in an envelope). The Winter Branch was on the front. Full Tree was on the back. The string emerged from the face of the front image. When pulled, it cut a rectangular door in the paper, which revealed the inner portion and the text. It was pretty neat.
Thank you!
By the way, fish species are rebounding in the East River and biodiversity is back at pre-1970s levels. So you're not all that polluted...even if you make Kramer very sick. ;)
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